Closet Extremist

Beer-atics

So I'm out on the greenhouse patio today, moving a fixture (aka a freaking shelf) from one place to another, and generally baking my brains in the heat, when a connection was made inside my (now medium-rare) noggin.

A few months ago there were some television commercials ("adverts" for the British) for Miller Lite beer (cheesy, watered-down, pilsner-type beer...served cold, FTB) where they were doing a parody of Politcal debates with their competition Bud Light (an even cheesier, more watered-down, complete limp wrist of a pilsner-type beer...served cold, FTB). These commercials were rather cute, due to the fact that the Miller representative (they don't have a mascot), is debating the Budwieser mascot (a Clydesdale horse for those who've been in a cave all thier lives..or the British) and he stated that Bud Light could not see what was going on because he "has blinders on!". (You'd have to see it.)

There was a series of two or three of these "President of Beers" commercials, and they obviously touched a nerve with the Budwieser folks, as they retorted with a series of commercials that had the "Budwieser Donkey" (I shit you not) announcing the fact that Miller could not be the "President of Beers" because the Miller Brewing Company had been purchased by a "South African Company".

So what does Miller do? They come out with an Ad campaign that espouses thier product as Low-Carb. Gotta give them credit for catching on to the Low-Carb craze. The other day, when I was returning to the house after picking up my lunch, I see a billboard for Bud Light that stated " All Light Beers are Low-Carb".

Hmmn. It seems that one competitor is coming up with its own new ideas, and the other is spending all thier time refuting the points made by the first.. I'm certain that there's a parallel somewhere in "real life" to this situation, but I just can't put my finger on it. Can you?